Thursday, August 27, 2020

Is the constitution effective? Essay

The United States Constitution is scrutinized constantly. Differences about the forces of national government and the privileges of states have been visit. Joined with the partition of forces, the insurance of common freedoms, and the capacity to make a national character, the Constitution can't be viewed as whatever else yet powerful. The Constitution has endured the country this long, and numerous things concerning the Constitution have been discussed. In any case, the Constitutions viability can't be addressed. At the Philadelphia Conference, where the constitution was marked and put the last addresses, the men who made the record needed to ensure that government could never manage over anybody of the U.S. once more. The establishing fathers did this by making a detachment of forces, with 3 parts of government; Executive, Legislative, and Judicial. With powers isolated between these branches, it would guarantee that the nation could never fall under oppression, and it never has. State and administrative forces were additionally isolated, giving state governments a little opportunity to make their own laws, yet at the same time submit to the entirety of the national laws also. The establishing fathers of the Constitution attempted their best to make a compelling piece of the administration where certain forces were isolated, and they did only that. Understand more: How did the constitution guard against oppression article Common freedoms are fundamental rights ensured by laws or by a constitution. Typically when an American considers common freedoms, they think about the Bill of Rights, however the Constitution itself shields itself from oppression. Numerous articles and corrections in the Constitution were put there for the main explanation yet of the individuals, and to ensure their privileges. These articles and revisions spread everything from strict opportunity to one side to a reasonable path, the Framers truly thought of everything the individuals should have been shielded from around then. Some would contend that the Constitution was composed for the general public in 1787, and not for a cutting edge society, yet a person’s essential needs to live are equivalent to they were in that time. Maybe it is a result of these rights Americans are given that they are underestimated of. After the Revolutionary War, the U.S. expected to split away from England, and make and picture and character for itself. The U.S expected to show that theyâ weren’t Britain’s little province any longer, it was a nation with a solid government. The Constitution gave the United States the character it required. It is a solid record, giving the central government power, while simultaneously letting the individual states keep a portion of their sway. After the Constitution was marked, the economy developed, the country gradually came free and clear, and the United States earned regard, while demonstrating how viable their new government was. The Constitution is a powerful archive that helped the United States from numerous points of view. The Framers never needed to have oppression rule over the country, and it hasn’t in light of this archive. The Constitution ensures the privileges of the individuals, just as keeps up a solid focal government the individuals can depend on. The Constitution has kept going the United States this long with extraordinary achievement, so why should anybody question it’s adequacy?

Saturday, August 22, 2020

Chinese Film Essay Example | Topics and Well Written Essays - 1000 words

Chinese Film - Essay Example Also the aptitudes that Chinese are referred to for, for example, the most famous combative techniques. China as the main nation regarding the most elevated populace on the planet is one extraordinary explanation behind individuals in the West to catch their market for more prominent gainfulness. Reports uncover that China is currently the subsequent film advertise on the planet and anticipated to be the main in the years to come. This most crowded country is relied upon to become 17% in the year 2015. Possibly, China has around 1.34 Billion film goers and this number is definitely to influence the overall film advertise. Different nations, particularly the US rush their interest in China to gather the Chinese populace in this way guaranteeing their ventures and movies to get the most benefit (Guardian News, n. p.). There have been a great deal of movies that are made in China that toppled the overall film showcase. The most recent hit that crushed the top outlines is Ang Lee’ s â€Å"Life of Pi†. This film has created roughly $570.9 million income in the overall ticket deals. It has outperformed different motion pictures in the present film stream, for example, â€Å"Les Miserables† and ‘Django. Unchained†. â€Å"Life of Pi† is relied upon to hold onto different honors as the film is demonstrated to be a worldwide hit. It increased positive surveys with the most number of designations, which came to around 11 Oscar selections (Miller). â€Å"Life of Pi† is a two hour film got from the top of the line book of Yann Martel. Ang Lee can make a great masterpiece out changing over the account epic story into an amazing horde of beautiful impacts. The film fixates on Piscine â€Å"Pi† Patel who got abandoned in a pontoon with a Bengal tiger named â€Å"Richard Parker† in Pacific sea after their boat got wrecked in Marianas channel - the world’s most profound waterway. Pi is going alongside his dad, mo ther, and sibling Ravi in a payload transport destined for North America where they should sell their went with zoo creatures. During the tropical storm, Pi made it to a salvage pontoon alongside a lot of other expected to survivors †one hyena, an orangutan, a zebra and Richard Parker. Because of the creature rivalries in the pontoon, just Richard Parker kept going as the other survivor with Pi. As Pi and Richard Parker remained for quite a long time in the pontoon, they have built up their own domains. Along their excursion, they experienced different wonders, for example, being rushed with a school of flying fish, being toppled over by an approaching whale, a quiet night sea loaded up with glowing jellyfish, avaricious tempests, extreme warmth and hunger, and the meat eating island. These scenes were charitably depicted with incredible impacts that can leave any watcher surprised. The sensible and vivid impacts, for example, the sky reflection on the sea, the reasonable marin e exercises going through their vessel, the move from downpour and radiant climate makes an unmistakable effect that anybody would adhere to the remainder of the film. There is likewise the utilization of 3D impacts which bridled the outcome even more. The film makes a creepy inclination as the nature is made nearer to the watchers. Pi and Parker made great ally to one another as they clamored towards endurance. Parker, being a danger to the life of Pi, makes Pi ready constantly. As he said in the film, his dread for his friend made him alert, in this manner causing him to endure. Pi shared his encounters where anybody would grasp their confidence and put stock in wonders and

Friday, August 21, 2020

a week of class notes

a week of class notes classes started last wednesday! heres a cross-section of my coursework this semester, as represented by some notes from each class: 16.06 Principles of Automatic Control this is a required class for the course 16 (aero/astro) major at MIT. we spent the first day of class watching videos of very fancy automatic control systems at work, like variable-pitch quadcopters flipping upside-down  (developed in the MIT Aerospace Controls Lab), or vertical-landing rockets (hey spacex, hey blue origin). control theory is about making messy systems behave the way you want them to behave; this can be as simple as making sure a toilet doesnt overflow or as complex as making a self-driving car follow a set path. 6.111 Introductory Digital Systems Laboratory this is a project-based class about teeny tiny computers. 16.82 Flight Vehicle Engineering 16.82 is one of the capstone options for the aeroastro degree. in true mens-et-manus spirit, students design, prototype, and test an actual flight vehicle for an external contractor. past years of 16.82 and 16.83 (the analogous class in space systems engineering) have led to real systems for  the international space station or the air force. this year, were working on a medium-altitude long-endurance plane that can fly for five days at a time. 21A.819 Qualitative Research Methods this is a graduate class in MITs incredible anthropology department, focused on methodology for qualitative social science and ethnographic fieldwork. mary gray defines ethnography as not trying to understand the world, but trying to understand how other people make sense of the world. growing up in a very math/science-focused community, i internalized the belief that the STEM fields were intellectually superior and more rigorous to the so-called soft sciences. MITs school of humanities has gratefully stripped me of such a prejudice. people are complicated and interesting and difficult to study if you limit yourself to mathematical models and quantitative data, and im looking forward to getting better at qualitative research methodologies (ever heard of  semi-structured interviewing? what about participant observation?) here is a picture of the cat lounging in my doorway. happy start-of-semester!

Thursday, May 14, 2020

Wireless Lan And Security Risks - 1924 Words

Wireless LAN and Security Risks Abstract Systems today require great security; however WLANS have some special security necessities. This segment looks at some of the security requirements for WLANS and security alternatives. WLANs are prone to various vulnerabilities that don t exist for wired Ethernet LANs. Such vulnerabilities provide hackers unauthorized access to network. Different vulnerabilities may be brought about by a well intentioned however clueless worker who introduces an AP without the IT division s endorsement, with no security. This would permit anybody to get access to whatever remains of the Enterprise s network. Introduction Remote development has become the entire more in trend in our normal business and individual lives. Individual progressed partners (PDA) license persons to get to timetables, email, and address and contact number records, and the Internet. A couple of advancements impressively offer overall arranging schema (GPS) limits that can pinpoint the spot of the contraption wherever on the planet. Remote developments surety to propose substantially more characteristics and limits in the going with few years. A growing number of government orgs, associations, and home customers are using, or mulling over using, remote advances in their surroundings. Work places should be aware of the security dangers connected with remote advances. Business locales need to make system that will control dangers as they amass remote developments into theirShow MoreRelatedAdvantages and Disadvantages of Normal Lan vs. Wireless Lan1508 Words   |  7 Pagesnormal LAN vs. wireless LAN. Computer networks for the home and small business can be built using either wired or wireless technology. Wired Ethernet has been the traditional choice in homes, but Wi-Fi wireless technologies are gaining ground fast. Both wired and wireless can claim advantages over the other; both represent viable options for home and other local area networks (LANs). BelowRead MoreComputer Systems And Software Engineering1707 Words   |  7 Pagesin Wireless LAN (WLAN) How to Overcome it. TABLE OF CONTENT NUM. CONTENT PAGE NUM. 1. Introduction 3 2. Types Of Wireless Local Area Network (LAN) 4 3. - cont. Types Of Wireless Local Area Network (LAN) 5 4. Five Biggest Security Challenges 6 5. How To Overcome Security Challenges 7 6. References 8 INTRODUCTION Definition of Wireless LAN is Wireless Local Area Network (WLAN). WLAN is a wireless computer network that connect two or more devices by using a wireless distributionRead MoreIntroduction Of Wlan Security Should Be A Concern Whenever Planning, Designing, And Maintaining A Network Infrastructure949 Words   |  4 Pages3.1 Introduction to WLAN Security Security should always be a concern whenever planning, designing, implementing, and maintaining a network infrastructure. This is especially true for wireless LANs, which present unique challenges to home users and IT administrators. Unlike traditional Ethernet LANs, 802.11 wireless LANs advertise their network names (SSID’s) into the air unencrypted. This makes it easy for a hacker to intercept by sniffing the Wireless LAN for SSID advertisements coming fromRead MoreSecurity Policy : Security Policies Essay825 Words   |  4 PagesChapter – 17 Security Policies Notes †¢ Security policy define constrain within which a network or system must operate. o Every organization has different policy based on their requirements. o The difference in security policies is based on the differences in security threats and asset values. †¢ General Functional Policies o When strictly followed and combined with effective technical solutions, wireless local area network security policies can reduce intrusions, risks, and costs associated withRead MoreCase Study - Securing the Network623 Words   |  3 Pagessystem that is accessed by multiple branches, staff members and remote users. The diversity of an enterprise environment dictates the need to consider multiple aspects when planning for access. Normally, an internal LAN is considered a secure network. Due to its broadcast nature, wireless communications are not considered as secure. Such networks are vulnerable to eavesdropping, rogue access points, and other cracking methods. For remote access, VPN solutions such as dial-up, IPSec VPN, and SSL VPNRead MoreNetwork Consultation Scheme : Suitable Network Design1380 Words   |  6 Pagesrequired to be up front all the time and capable for easy administration. The size of the institute is not always an excuse for a network design not to perform eff iciently. For the above named corporation, the ideal network design will be Ethernet LAN Diagram as the most ideal network design (Janeveski, 2003). Best Network Architecture for this Plan Network Architecture involves the scheme of a communicating complex. According to the OSL network model, there occurs various typesRead MoreTelecommunication Structure And Computer Networking Security Measures Essay1431 Words   |  6 Pagesarchitectural centralized telecommunication structure along with the computer networks. The task at hand is to protect the valuable information, but remain flexible enough for employees to perform their daily duties. The enhancements need to address security aspects such as remote data access, enterprise mobility, and internal communications such as email. When accommodating a growing organization, a distributed architecture is more in line with the needs of the future. Sueur, Deneubourg, Petit (2012)Read MoreDetermining Databases and Data Communication1148 Words   |  5 Pagesemployees some working at the office and others from home. However, each of the employees requires internet. LAN refers to Local Area Network. This is a network of computers in small areas. It is usually used in organizations, schools or even at home. A Local Area Network can be created with Ethernet cables and its components or via wireless technology. A Local Area Network has reduced security threats to its data in that for a person to access the data, they need to be within the small region withRead MoreOutline And Recommendations For Hello Bill ! As Promised1559 Words   |  7 Pagesof networks are a LAN (Local Area Network) or a WAN (Wide Area Network). Each having its pros and its cons. A Local Area Network (LAN) is used to share resources and exchange information by connecting multiple computers or workstations of a company. However, a LAN network can only be shared in one area, such as a building. In a LAN network, computers and hardware such as printers can all be connected by cable or by using a wireless connection. Some Advantages of using a LAN network are: ï‚ § YouRead MoreUsing 802.11 Wireless Local Area Network1024 Words   |  5 Pages2627862 Susheel Sarab-2660333 ABSTRACT 802.11 wireless Local Area Network (WLAN) becomes most important these days. Whether it would be simple range extender for a home wired Ethernet interface, or as a wireless interface, WLAN provides mobility, ease of access and affordable. Most of the 802.11 wireless network uses the frequency of 2.4GHz, which leads the network to be unsafe and more vulnerable than traditional Ethernet networks. In general, security issues for the Network layer has been discussed

Wednesday, May 6, 2020

Should College Athletes Be Paid - 1206 Words

College athletics have gained immense popularity among Americans over the past few decades. This has resulted into increased revenues for the(NCAA) and the participating colleges which has fuelled the debate of whether college athletes should be compensated beyond their athletic scholarships. College athletes should be paid because they spend more time doing that than anything else. It s kinda like having a full time job.Athletes form the basic unit of intercollegiate sports. Despite the success of NCAA tournaments, athletes do not receive any monetary compensation. The main reasons fronted by the NCAA for lack of payment are that it wants to maintain its amateur status and that payment would compromise the integrity of intercollegiate athletics. It has increased its profits through the sale of merchandise, television rights and licenses for video games. Athletes play an active role in the promotion of these activities but do not benefit from the profits that are generated. This can be viewed as unethical.Other students on scholarships are paid when their offer their services to their schools and the same should apply for athletes. This is because athletes offer more to their colleges than other students to the extent where sports have become the foundation of some universities. In this regard, universities like Alabama and Indiana are appreciated more due to their prowess in football and basketball respectively instead of their academic excellence.The growth inShow MoreRelatedShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports have been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholar ships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid for their roles in a college’s athletics? They are many points to each side of this recent controversial topic, which is why this has been made into such a hot deba te in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreShould College Athletes Be Paid?986 Words   |  4 PagesPaying the College Athlete The college athlete has steadily grown in popularity in the United States over the span of the past decades. Monetarily speaking, this increased publicity has been extremely beneficial for National Athletic Association (NCAA) and all the colleges involved in athletics which has sparked the dispute of whether or not the athlete should be paid for their hard work and dedication on the field and to their school or if the athletic scholarship is more than enough. College athletesRead MoreCollege Athletes Should Not Be Paid1558 Words   |  7 Pagesstudent-athletes participate in a variety of different sports, and currently they do not receive paychecks for their performances. College athletics have attained an extensive popularity increase among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association [NCAA] and the participating colleges, which has fuelled the debate of whether or not college athletes should colle ct an income. College athletes should not be paid to playRead MoreShould College Athletes Be Paid? Essay1739 Words   |  7 PagesShould College Athletes Be Paid to Play? The National Collegiate Athletic Association (NCAA) governs all laws regarding college sports under the Division I, Division II, and Division III conferences. Its sole purpose is to protect student-athletes on and off the field, and regulate all games and scholarships affiliated with the students. Right now there are 1,121 colleges and universities under the NCAA (NCAA, n.d.), leaving a chunk of schools out—those who do not participate in Division I, II,Read MoreCollege Athletes Should Be Paid1254 Words   |  6 PagesSome college athletic departments are as wealthy as professional sports teams. The NCAA has an average annual revenue of $10.6 billion dollars. College athletes should be paid because of the amount of revenue that they bring to their college. Each individual college should pay its athletes based on how much revenue they bring to the college in which they attend. The colleges that win their Division title, their Conference title, or the National championship, give bonuses to the Head coach of that

Tuesday, May 5, 2020

Constant Purchasing Power Accounting-Free-Samples for Students

Questions: 1.Identify and describe three (3) alternatives to Historical Cost Accounting (HCA). In your description, outline the underlying assumptions of each alternative and provide examples of how each method could be applied in practice. Critically evaluate whether any of these alternatives represent a viable alternative to historical cost accounting. 2.Identify the main users of accounting referred to within the AASB/IASB conceptual framework. Does the identification of particular users within the conceptual framework have implications for the future of accounting measurement? In your response you will need to consider the implications of the identification of particular users on the use of fair values and historical cost accounting. 3.Outline the advantages for accounting that could result from the development of conceptual frameworks. Refer to the following journal article: Hines, R (1989), "Financial accounting knowledge, conceptual framework projects and the social construction of the Accounting profession".Accounting, Auditing and Accountability Journal,2(2), pp. 72-92. Who does Hines believe has the most to gain from the development of conceptual frameworks? Compare and contrast the views of Hines with the advantages you identified in part a. Answers: 1.Historical cost accounting is a conventional process of accounting whereby the transactions are recorded in terms of money that in that amount which was purchased at the cost at which it was purchased, that is at historical cost (Grossi et al., 2016, pp. 441-450). This method, the principle of historical cost requires recognition of the revenue at the price at which it was realized in the financial statements (David, Wolfender Dias, 2015, pp. 299-315). However, the historical cost ignores the value of decline of the monetary value and thus alternatives has been found in order to replace the technique, according to a recent research by the international account the alternatives of this method of accounting are : Constant Purchasing Power Accounting: The Constant purchasing power accounting that is known as CPPA is a recent accounting model that has been approved by the international accounting standard board. This has been a great alternative to historical cost accounting (Borio et al., 2015). In this technique, the capital maintenance of finance is measured in units of constant power of purchasing in terms of daily index (Grossi et al., 2016, pp. 441-450). In case of Constant purchasing power accounting, the constant purchasing power of the capital for a period that is indefinite can be automatically maintained (David, Wolfender Dias, 2015, pp. 299-315). The assumption of the CPPA set by the IFRS (International Financial Reporting Standard) It follows the accrual basis of accounting: the transaction effect and the other events that are relevant are recognized at the time they occur. They are not dependent on the time when the cash is paid or gained (Krasner, 2014). Another assumption is that the PPA follows the going concern basis, that is the business will carry on till near future. The measurement unit of CPPA is in terms of real value (David, Wolfender Dias, 2015, pp. 299-315). Illustrative example of CCPA In order to compute, the monetary result of Company X Ltd. as at 31 December 2017, the following example has been shown. The data are given below: particulars 1st Jan 2017($) 31st Dec 2017($) Cash 5000 10000 Debtors 20000 25000 Creaditors 15000 20000 Loan 20000 20000 Retail price index numbers ($): Jan1, 2017 200 Dec 31, 2017 300 Average for the year 240 Calculation of purchasing power gain or loss particulars Unadjusted($) Conversion factor($) Adjusted ($) Net assets as at Jan 1, 2008 Add: increase in monetary receipts Less: increase in monetary liabilities Net assets/ liabilities: (10000) 10000 300/200 300/240 300/240 (15000) 12500 Nil (5000) (2500) (6250) (5000) (8750) Gain of purchasing power= $ 8750 $5000 = $3750 Note: The amount of net monetary liabilities as on December 31, 2008 should be Rs. 8750 during inflation. However, such liabilities are only Rs. 5000. Therefore, the company is making purchasing power gain of Rs. 3750. Critical Evaluation of CPPA Advantages of CPPA: It relies on the data that are already available under the historical cost accounting (David, Wolfender Dias, 2015, pp.299-315). There is no need for incurring the cost for collecting the data of the current values of assets (Thompson Daniel, 2016). The data of general price index are easily available. Disadvantages of the CPPA: The price movements of the commodities included in the price index may not represent the specific movements of price in different industries. The various information that is obtained may be confusing to the users. Current Cost Accounting The current cost accounting in another alternative identified to the historical cost accounting. The CCA is based on the actual values and not on the adjusted historical cost. It differentiates the profits from holding and trading gains (Brown Wang, 2016, p.191). The gains of holding can be either realized or unrealized (Thompson Daniel, 2016). The Income perspective adopted will determine whether holding gains or losses will be treated as income. The Assumptions: The holding gains or losses can be treated as income. The holding gains and losses can be treated as adjustments to capital. Illustrative Example An asset was purchased on 1st Jan 2012 at a cost of $10, 00,000 and its useful life was estimated to be 10 years. Its replacement cost was $18, 00,000 on 1st Jan 2017 and $ 20, 00,000 on 31st Dec 2017.calcuate the depreciation adjustment. Calculation of depreciation adjustment under CCA Current years depreciation (CCA method):1800000+2000000/(2*10)= $1,90,000 Historical Depreciation= 1000000/10=$100000 Depreciation adjustment=Current years depreciation on CCA-Historical Dep. =190000-100000=$90000. Critical Evaluation of CCA Advantages of CCA: Performance of various entities can be compared in a better manner (Brown Wang, 2016). The users of this method are able to assess the current state or performance of the business. Disadvantages of the CCA: The replacement cost of assets may not be same for all the assets Lack of familiarity and high complexity Fair Value Accounting Fair value accounting utilizes the recent market values for recognizing theassetsandliabilities. Fair value is the estimated price at which an asset can be sold or a liability settled in an orderly transaction to a third party under recent market conditions (Nobes Stadler 2015,pp.572-601). Illustrative example: Suppose X ltd purchased a two-acre land in 2008 for $1 million, then a historical-cost financial statement would still record the land at $1 million on the balance sheet. If Y ltd. purchased a similar two-acre land in 2017 for $2 million, then Y ltd would record $2 million on its balance sheet. Even though both the land are identical, X would report an asset with one-half the value of Ys land; historical cost is unable to identify that the two items are similar. However, X and Y used fair-value accounting, and then both would report an asset of $2 million. The fair-value balance sheet provides information for investors who are interested in the current value of assets and liabilities, not the historical cost (Brown Wang, 2016, p. 191). Critical Evaluation of CCA Advantages of Fair Value: Reflects the reality of the economy. Losses are recognized and the valuations are accurate. Disadvantages of the Fair value: It is of high risk. Fair value may affect the down market accounting. 2.The International Accounting Standard Board (IASB) is the independent standard for accounting responsible for developing the standards for the international reporting standards or IFRS (Jessen et al., 2014, pp. 844-852). The conceptual framework sets out the concepts of financial reporting that are fundamental and provides a guide for the IFRS (Tracey, 2015, pp. 539-542). It also helps in ensuring that the standards are consistent conceptually. Users of the IASB The framework of the IASB sets the concepts that help in the preparation of the accounting statements for the external users (Brown Wang, 2016, p.191). The users interpret the information contained in the financial statements with the help of IASB. The users include: Investors Lenders Suppliers Employees Creditors Consumer The Public Government Agencies. Implication of the users on the conceptual framework The various users of the financial statements, who use the conceptual framework that are pointed out, have different implications in the future measurement of accounting (Brown Wang, 2016). The suppliers and the trade creditors are interested in the information that helps them in the determination of the time of payments of their owing amounts. The lenders want information that helps them to decide whether the loan will be paid when it is due and whether or not to issue new loans to any entity (Jessen et al., 2014). Investors on the other hand are the ones who supplies the risk capital in the form of funding, are concerned with the risk that are inherent with it (Whittington, 2016, pp.1-6). They also take in hand the returns that are provided by them. Customers are interested to continue in the entity thus, they depend on the IASB. Employees, who work in the entity, can get to know about the profitability and stability of their employers (Daz et al., 2015, pp.1-16).They can obtain a lot of confidence about their work. They also can get a lot of information about their salary and employment conditions through the conceptual framework. Moreover the public are influenced the conceptual framework by getting information regarding the contribution to the local economy. Lastly, the implication of the government employs in the conceptual framework is various allocations of the resources and the general operations (Brown Wang, 2016, p.191). The main motive for selecting a measure for a specific item can be done by maximization of the various information that are obtained regarding the organizations prospects reporting for the future cash flows subject to the ability to loyally represent the same at a cost that is justified by the benefits (Chaudhry et al., 2015, pp.29-37). This is because neither the historical cost nor the fair value accurately or clearly describes the set of possible measurement processes that are to be considered. Thse items should not be taken in hand in the measurement process (Jessen et al.2014, pp. 844-852). The financial statements are complements, they provide various useful information that are beneficial for the financial reporting. This why the best way to satisfy the financial reporting objective of reporting if finance is to consider the impact of a particular specific measurement selection on all the financial statements., instead of emphasizing the statement of financial position over th e statement of comprehensive income or vice versa. 3.In the financial reporting, the conceptual framework is the theory of accounting that is prepared by a standard setting body against which practical problems of accounting can be tested (Stolowy Breton 2014). A conceptual framework (as discussed in Q2) deals with the fundamental issues of financial reporting and the various objectives of the same. In a simpler term, conceptual framework is a statement consisting of theoretical principles that provides guidance for financial accounting and reporting (Gebhardt, Mora Wagenhofer, 2014). The main reasons for developing an agreed conceptual framework are that it provides: A framework to set standard of accounting. A basis for resolving disputes of accounting; Fundamental principles, which then do not have to be repeated in accounting standards (Glaser, Strauss, 2017). The various advantages of conceptual framework are: The main advantages of conceptual framework are that it helps to clarify the various concepts underlying with the accounting standards and the makers of stands like the IASB to develop accounting standards consistently (Jessen et al.2014, pp. 844-852). The conceptual framework provides a sound understanding to the accountants, auditors and the other users of the financial statement. The approach to standard setting is made clear to them and the nature and function of the financial information is reported (Gebhardt, Mora Wagenhofer, 2014). The framework also provides proper guide for transactions that are unusual, which may be otherwise open to interpretation. Many believe that by having a conceptual framework, it improves the overall credibility of the profession of accounting as well (Glaser, Strauss, 2017). The conceptual framework helps to increase the comparatibility of the statements of finance by decreasing the various other alternative of finance. The requirement of reporting will be more consistent and more practical as it is and systematic and orderly concept. It provides a measurement of various specific accounting that can be tested in a objective sense. The key steps to develop the conceptual framework are ( Scholten et.al., 2017): Identification of the variables used in the subject area. literature review of the key idea analyzing the idea Determining the relationship between the variables of the idea In the second part by Hines proposed the conceptual framework as the body of knowledge that is existing in the practice of accounting. According to her, the conceptual framework as core knowledge of various accounting practice. It is a guide to all the transactions. The primary reason for the development of the conceptual framework is to develop the specific accounting standards (Glaser, Strauss, 2017). When the question has aroused as to how the accountants have attained a level of sound success, even after various technical failures, it has been found out that the main rationale for undertaking the conceptual framework is functional and not technical. It is considered as a strategic maneuver for providing the legitimacy to set standard. The accountants of U.K and Canada are benefited the highest with the help of this technique (Stolowy Breton 2014,pp. 5-92). Hines has pointed out various limitations of the conceptual framework. her prespective is different, her point of view is that the standard setting boards and the professional accounting bodies have some other interest in establishing the conceptual frame work (Kakwani Son, 2016,p.14(2)). The professional practioners of accounting. A representation of the threats are the problematic nature of auditing and financial accounting, expansion and the diversification of the work of accounting, the arbitraries of the accounting standard and practice and the lack of knowledge in the political process of accounting (Walton, 2018, p. 1-7). In the above a discussion about the advantage of the accounting (Stolowy Breton, 2014), there is a sharp contrast between the two. The advantages it has been discussed about the framework of guidance that the conceptual framework provides, however Hines has interpreted in a very different manner. The problematic nature of accounting and auditing has not bee n avoided and the conceptual framework is not being able to provide a sound clarity (Fiske Maddi, 2016). In terms of teleological normative ethics, Hines' position is most aligned to ethical elitism and/or ethical parochialism ( Smieliauskas, Craig Amernic, 2017). References: Borio, C., Erdem, M., Filardo, A., Hofmann, B. (2015). The costs of deflations: a historical perspective. Brown, S. S., Wang, H. (2016). After growing by an average of 10 percent annually over three decades, Chinas economy emerged as the worlds second largest in 2012. In December 2014, the International Monetary Fund (IMF) claimed that on a purchasing power parity basis, Chinas GDP had already surpassed that of the United States. Meanwhile, Chinas international financial clout seems to have increased as well. Its official foreign reserves reached almost US $4 trillion in 2014, the largest in the world by far. Its net foreign assets ....Enter the Dragon: China in the International Financial System, 191. Chaudhry, A., Coetsee, D., Bakker, E., Varughese, S., McIlwaine, S., Fuller, C., Rands, E., de Vos, N., Longmore, S. and Balasubramanian, T.V., 2015. Conceptual Framework.2015 Interpretation and Application of International Financial Reporting Standards, pp.29-37. David, B., Wolfender, J. L., Dias, D. A. (2015). The pharmaceutical industry and natural products: historical status and new trends.Phytochemistry reviews,14(2), 299-315. Daz, S., Demissew, S., Carabias, J., Joly, C., Lonsdale, M., Ash, N., Bartuska, A. (2015). The IPBES Conceptual Frameworkconnecting nature and people.Current Opinion in Environmental Sustainability,14, 1-16. Fiske, D. W., Maddi, S. R. (2016). Functions of varied experience. Gebhardt, G., Mora, A., Wagenhofer, A. (2014). Revisiting the fundamental concepts of IFRS. Glaser, B. G., Strauss, A. L. (2017).Discovery of grounded theory: Strategies for qualitative research. Routledge. Grossi, C., Aryan-Zahlan, D., Jaradat, O., Arulmoli, A., Sloop, R., Alamir, R., Varatharaj, R. (2016). Seismic Upgrade of a Historical Wharf at the Port of Los Angeles. InPorts 2016(pp. 441-450). Jessen, F., Amariglio, R. E., Van Boxtel, M., Breteler, M., Ceccaldi, M., Chtelat, G., ... Glodzik, L. (2014). A conceptual framework for research on subjective cognitive decline in preclinical Alzheimer's disease.Alzheimer's dementia: the journal of the Alzheimer's Association,10(6), 844-852. Kakwani, N., Son, H. H. (2016). Global poverty estimates based on 2011 purchasing power parity: where should the new poverty line be drawn?.The Journal of Economic Inequality,14(2), Krasner, S. D. (2014). Approaches to the state: Alternative conceptions and historical dynamics. Kakwani, N., Son, H. H. (2016). The qualitative characteristics of financial information, and managers accounting decisions: evidence from IFRS policy changes.Accounting and Business Research,45(5), 572-601. Scholten, R., Lambooy, T., Renes, R., Bartels, W. (2017). Accounting for Future Generations. Does the IFRS Framework Sufficiently Encourage Energy Companies to Reflect on Climate Change in the Valuation of Their Production Assets, Taking into Account the New Initiative of the Task Force on Climate-Related Financial Disclosures? An Exploratory Qualitative Comparative Case Study Approach. Smieliauskas, W., Craig, R., Amernic, J. (2017). GAAP as Ineffective Legal Defense of Financial Reporting: Implications for Truthfulness, Auditability, and the IASB's Proposed 2015 Conceptual Framework. Stolowy, H., Breton, G. (2014). Accounts manipulation: A literature review and proposed conceptual framework.Review of Accounting and Finance. Thompson, B., Daniel, L. G. (2016). Factor analytic evidence for the construct validity of scores: A historical overview and some guidelines. Tracey, E. (2015). Discussion of Conservatism, prudence and the IASB's conceptual frameworkby Richard Barker (2015).Accounting and Business Research,45(4), 539-542. Walton, P. (2018). Discussion of Barker and Teixeira ([2018]. Gaps in the IFRS Conceptual Framework. Accounting in Europe, 15) and Van Mourik and Katsuo ([2018]. Profit or loss in the IASB Conceptual Framework. Accounting in Europe, 15).Accounting in Europe, 1-7. Whittington, G. (2016). Accounting and economics.The New Palgrave Dictionary of Economics, 1-6.

Monday, March 9, 2020

Everything You Need to Know About Native Advertising (19 Examples)

Everything You Need to Know About Native Advertising (19 Examples) What’s a marketer’s dream? (Besides unlimited budgets  and seamless collaboration†¦) To â€Å"sell† to people without them feeling sold to. In a perfect world, we marketers could expose our target audiences to valuable content that genuinely interests them AND raises awareness for the products we’re promoting. This is exactly what native advertising  aims to solve. Problem is†¦ Native advertising can leave your audience feeling a little duped and/or betrayed. Here they are reading what they thought  was an innocent how-to blog post, only to find that they’re being fed advertising. That bad taste left in their mouth can backfire, leaving marketers worse off than if they had left well enough alone. That said, however, when done right, native advertising can have incredible ROI. If you’re looking to start dabbling in native advertising, this post is for you. From top-to-bottom, this post covers everything you need to know – from tools to examples and everything in between. Everything you need to know about #nativeadvertising wrapped up into one post.Download This Best Practice Native Advertising Guide Before jumping into native advertising head first, download this best practice guide. It covers all the things you need to do before you launch a native ad campaign. Download it here, then read on to figure how native can help your business grow. Types of Native Ads In-feed Advertisements In-feed Social Ads Paid Search Advertisements Recommended Content Promoted Listings Custom Content Types Sponsored or Branded Content (a.k.a advertorial) Product Placement What is Native Advertising? Native Advertising is a little nebulous to define†¦ It’s one of those things that you know it when you see it. Different experts have different opinions about how native advertising is defined. For instance, Neil Patel  describes native advertising as, â€Å"advertising that is so tightly interwoven within the site that customers can’t tell that it’s advertising.† Social platforms like LinkedIn  and  Facebook  make the claim that in-stream social ads constitute native advertising. The Native Advertising Institute  disagrees stating, â€Å"native advertising needs to be valuable content of a non-interruptive nature – which is typically not the case with in-stream advertising.† They define native advertising as, â€Å"paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.† It’s clear there’s a little disagreement surrounding what actually constitutes a native ad. This post takes an inclusive approach†¦ The more examples the better, amirite? What actually constitutes native advertising? It’s not as simple as you might think†¦Content Marketing vs Native Advertising You might be thinking that native advertising sounds a lot like content marketing†¦ And you’d be right†¦ it does. BUT there are some important differences. Native advertising typically: Is a way of distributing content. Is present on a domain other than your own. Will have a label stating â€Å"ad† or â€Å"sponsored†. Appears to provide the reader value, but is secondary to selling the product. Is Pay to Play. The content is only valuable if the product is purchased. Example:  ASOS  paid content on Refinery29 Content marketing typically: Provides valuable knowledge to raise brand awareness. Is a long-term strategy that nurtures leads as them move down the sales funnel. Includes assets like white papers, blogs, webinars and videos. Is hosted on owned media channels. The content is valuable in and of itself. Example:  ASOS Content Marketing Native Advertising vs. Content Marketing Should You Invest in Content Marketing or Native Advertising? The answer is†¦ It depends on your goals, timeframe, and budget. Content marketing tends to be a long-term strategy that has lower monetary costs, but a higher time investment on the part of your marketing team. Success also takes longer with content marketing as it requires a consistent publishing cadence†¦ BUT... †¦ it’s more beneficial to the company in the long-term since the content assets are owned and built on the company’s own site.

Friday, February 21, 2020

Managing the human resource environment Essay Example | Topics and Well Written Essays - 1750 words

Managing the human resource environment - Essay Example Human resource management takes the consideration that the workforce is the most important asset that an organization holds and hence it must be given priority for the organization a competitive edge. Human resource management stipulates that having a skilled and well catered for workforce can help an organization to have a competitive advantage that may be difficult for other organization to replicate. Hence human resource department works to develop the workforce of the organization. (David, 1998) Human resource department is bestowed with many responsibilities as far as the development and training of the work force is concerned. First it is given the role of recruitment. It determines the labour need of an organization and carries out recruitment to ensure that it gives the best labour to the organization. Second it is also given the role of staff development and training. Human resource management is given the duty of training and developing the staff. It conducts continuous study of the staff and in work training in order to give the organization a competence work force. Third human resource is given the duty of looking at the welfare of the employees in their work. As such it works for the employees to address various issues that pertains them. Human resource also worked with other department in the organization in order to ensure optimal performance of the employees. Human resource managers must have some basic skills in order to carry out their duties. They must have the necessary organization skills that will help them in coordinating the work of the human resource department. They must understand the workforce very well and understand the difference kinds of people constituting the workforce. As such, they should have an understanding of theories of personality and the psychology of the work force. They must also be skilled counsellors since they will be handling various cases regarding the workforce and even settling disputes between the workforces. In its operation the human resource management is faced with many challenges. The management of the workforce is faced by many constrains. The integral of the function of the human resource department with other department is one of the areas posing greater challenge. This is due to many areas of conflict concerning the function of the departments. Handling of employees is another challenging area in the department. Many of the employees who feel patronage in the organization sometimes fails to recognize the authority of the department in carrying out its functions. Acting as s mediator between the organization employees and the administration, the department is faced with the challenge of harmonizing the needs of both parties. Sometimes it finds it difficulty to lean on one side of to take side on the issue so as not to appear as partisan. (Dudik, 2000) But strategic human resource management has and other human resource management strategy has been applied in a creative way in order to address some of these challenges. The organization has been able to come up with at strategic resource management place the addressed the need of the employees and at the same time address the need of the organization. Strategic human res

Wednesday, February 5, 2020

Chinese Culture Research Paper Example | Topics and Well Written Essays - 4500 words

Chinese Culture - Research Paper Example If in case any individual in a group is having opinion mismatch with that of the group, then the individual is expected to suppress the thoughts without disturbing the group's activities. (Pratt, D. D.1991) Such a practice could also be viewed as forcing a common thought upon everybody. But this is their culture and they have been practicing it for quite long years. We have to say that they got used to it. Now, in the recent past a TV show called "Super girls" has been commenced and succeeded as well. It is a talent reality show which brings out the talents of an individual to the sight of everybody by giving them a suitable platform. Another interesting fact about this show is that, it is the public who judge the show. They vote for their favorite star of the show and thus the winner is selected. But it is been condemned by the commentators that the Super girls show is kindling the individualistic feeling amidst the collectivism practitioners. Many have started protesting against the show fearing that the show may disturb the Chinese culture. But on the other hand the public started enjoying the entertainment. They are glad to vote for their stars. (Ding, Y. 2008) China is a country which always value team success. Simply speaking, they follow collectivism. They give much importance to group thoughts than the individual opinion. This practice is strictly followed by them in the name of culture. Chinese people have not practiced direct election. But recently the situation has changed because of the Super Girl show in China. It is condemned by the analysts that this show has initiated amidst people individualism. Let us discuss whether the show is really spreading individualism among the Chinese youths. The Chinese culture -A History Change - has been the most prominent factor characterizing the world of today. Every second of our life is changed as discoveries and inventions galore the place we live on. This kind of transformation is not new to the least. It has been a constant factor; right from man finding fire to the scientific revolution, travelling from bullock-carts to modern cars, from eating anything to standardizing the meal we take, the world has almost seen everything. Each change in turn was diversified among several groups of people based on their idealistic values, the ethical principles they followed and their welfare corresponding to their geographical region. These diversified changes slowly developed as cultural behavior of that particular group. Then there came a point where all the diversifications attained saturation. In the end, instead of these changes governing the cultural behavior, it turned out the direct opposite way where cultural behavior dominates the changes. (Songhua, F, n. d) For now, the cycle has turned again. It's almost a revolutionizing act if a person does the direct opposite of what their culture intends them to do. Chinese culture gives the Chinese people their basic identity. They have certain core values which are exclusive and consistent, and these are fashioned by a tradition of four thousand years of history and maintained by the same language as well. Considered to be one of the oldest cultures, the Chinese culture has a vast and traditional history. Several groups of p

Tuesday, January 28, 2020

A Study Of Barclays Bank Plc And Globalisation Finance Essay

A Study Of Barclays Bank Plc And Globalisation Finance Essay A phenomenal development in the concept of globalisation has been observed over the last couple of decades. Globalisation can be explained as a multidimensional concept that is expressed through several ways by many theorists. The significance of globalisation cannot be denied hence it has increasingly gained ever- growing supremacy that in the modern businesses today. Due to the increasing significance, need and requirement of globalisation to be adapted by organisations / and businesses, the author of this report is particularly interested in further exploring the concept of globalisation in context to financial institution such as Barclays Bank plc. The author also understands that globalisation had been explained with various perceptions where as parameters of the concept are hard to define because of several factors influencing the conceptualisation of globalisation. For example, the political, environmental, social, technological, legal etc. factors influence how firms globalis e and operate their businesses. Therefore, this research study is also interested in identifying a valid explanation of globalisation that must be adapted along with the subsequent practices. In addition, it has also been observed that globalisation brings in new challenges and transformations that must be adapted by businesses in context to new risks and opportunities at the same time. Therefore an important question that emerges here is that how does globalisation influence on an organisational capacity of defining its business. In order to explore and examine these questions pertaining to and dimensions of the concept of globalisation, the author chooses the subject of globalisation to be explored in context of UK financial sector. Reasons for choosing Barclays Plc. Due to the global economic recession, the most affected business sector has been the financial sector. As evident, the recent economic recession claims high influence on the banking sector of the world. The after effects are established leaving the stakeholders of the global banking industry with high concerns such as whether or not the returns on their investments made into the financial sector and specifically financial institutions will be returned. Secondly, stakeholders are also equally concerned with business challenges faced by financial institutions such as Barclays plc. These challenges have been observed as loss of customers, high employee redundancy, loss of market share, loss of global supremacy of the bank in the global financial sector and so on. It has been further observed by analysts that these challenges are a result of misconduct of US Federal reserves (Protchard, 2008). According to the bank these challenges are likely to result in increasing inflation affecting t he financial assets of the bank and financial sector. The increasing challenges thus claims immeasurable influence with an increasing deteriorating circumstances leading the stakeholders in a grey area concerning the future of the bank and investments made by the stakeholders in the bank. Summing up the challenges, this research study aims to explore and identify the effect of globalisation on the bank in context to the challenges while redefining its business. The particular reason for choosing Barclays Bank plc is that it is one of the leading banks across the globe that has been successfully adapting globalisation long before other businesses had realised the opportunities to globalise their business operations. Secondly it is also intended to assess that how does a global giant redefines its business in order to address the challenges posed by globalisation. This particular bank has also been chosen because it operates in the global financial sector that has been immensely affected by the global economic recession. Introduction to Barclays Plc. Barclays Bank plc is one of the major global banks that have been providing financial products and services in commercial, and investment banking and retail banking for over a period of 300 years. It is listed on New York and London stock market, whilst operating in 50 countries across the globe including United States, Asia, Africa and Europe. Employing 156,000 people across the globe and serving 48 million customers, the bank has developed its to business clusters that are: a) Commercial Banking and Global Retail and b) Investment Management and Investment Banking. These business clusters are made up of world-class financial and businesses brand portfolio. During the worst period of recession i.e. 2008, the bank announced a profit of  £ 6.1 billion before tax (Barclays plc Sustainability Review report, 2008). The bank is headquartered in the UK and is called as Group Centre facilitating functional operations (Group.Barclays.Com, 2009). Research objectives and research questions This paper aims to discuss tasks of defining an organisation mission influenced by globalisation. The objectives of this study are: To identify globalisation influencing on how firm redefine its business. With in the same context, what remains compelling now and what must be adapted and Why redefining business mission and subsequent practices is significant and must be adapted. To make recommendations. The research questions are: What is globalisation and how does it affect the businesses in redefining their business? What factors are influential upon managements decision on redefining businesses due to globalisation? Overall research approach and research framework developed to address the project objectives and research questions The overall research approach (Walsh and Wigens, 2003) that has been adapted by this study is explained as: a) identify research subject, b) obtain and review contextual / background information of the subject, c) identify research questions, d) define research strategy, e) identify the process and techniques of collecting data, f) carry out pilot study, g) analyse and interpret data, and h) draft research report. The data sources used for the purpose of this study are primary and secondary, where as the research strategy is the case study and survey strategy. Deductive approach of logical reasoning has also been implied along with using qualitative data analysis techniques. The research study has been underpinned by appropriate theories. PART 2 Information gathering and business techniques The data and information that has been collected concerns the subject of globalisation and its impact on the business operations of Barclays bank plc. The primary and secondary data sources enabled the researcher to collect information regarding impact of globalisation on business operations of the bank. The researcher also concentrates on evaluating current business operations of the bank by means of using three business research tools, which are Porters value chain analysis model (Katisioludes, 2006), Porters five forces analysis model (Ahlstrom and Bruton, 2009), and Porters model for competitive advantage (Porter, 1998). Utilization of these business tools directed the research study towards making analysis and evaluation of the current business global practices adapted by Barclays bank plc. Once the process of analysis and evaluation is completed, the generated information was drawn to identify those factors that influence business operations in context of globalisation as well as impact of globalisation on the bank. This information has been further used to recognize and determine the need to redefine the business mission and subsequent strategies and practices. The last step was to make recommendations through which the bank can possibly address to the changing needs of the global market specifically customers and stakeholders. The chosen business techniques Sources of information The research data has been obtained from primary and secondary sources. Primary data source is formed of survey research study that has been carried out for the purpose of this specific study. In addition to primary research data surces, secondary data sources are formed of academic books, research journal articles, online newspapers, company published reports, independent reports published by organisations such as Datamonitor etc. Description of the methods used to collect information, including online access The data has been collected through implying two research tools i.e. a) survey research questionnaires and b) using and reviewing secondary sources to obtain background information regarding the context of subject of globalisation and Barclays Bank plc. The survey questionnaires are designed as open-ended and semi- structured in order to draw in-depth analysis concerning the participants experiences, viewpoints and opinions along with addressing the research questions. The strength of survey questionnaires lies in drawing out perceptive responses, exceptional characteristic and contradictory (if any) views of the participants. Secondly survey research method also draws out interpretive standpoint of the survey participants (Mack and Woodsong, 2005; Marshall and Rossman, 2006). This technique of primary data collection is cost-effective and efficient. The primary data was collected through a self-administered e-mail platform and the survey participants were randomly selected. An estim ated number of hundred employees of Barclays Bank plc were contacted and invited through e-mails to participate in the survey research study. The purpose, objectives and outcomes of the survey research were explained. Only 35 of these contacted employees replied positively, demonstrating their interest and commitment in participating in the survey research. A pilot study was first conducted through inviting 10 respondents. The comments and feedback (explaining the validity and viability of questions, ease of understanding the questions, possible interpretations of the questions by the participants etc.) of these respondents were valuable in reforming the final survey questionnaire. Once the final questionnaire was designed, it was sent to all survey participants through e-mail. The respondents were provided with a period of four weeks to fill in the questionnaires and return it to the researchers provided e-mail address. The secondary data was collected through reviewing research journal articles accessible through databases such as Emerald, Sage Journals, Informaworld, ScienceDirect, Willey Science, Datamonitor etc. Secondary data was also collected through reviewing reports published by Barclays Bank plc, along with reviewing online newspapers. The data was reviewed and analysed to extract valuable information concerning the subject. Research limitations while gathering information While collecting the information certain limitations have been encountered by the researcher such as possibility of biased reviews regarding the organisational performance of the bank that is likely to mislead the researcher while forming opinions. Secondly while carrying out the primary research, it is expected that the survey participants may be influenced by certain factors that can affect the quality and validity of their replies. Lastly the researcher aimed to contact at least 75 employees in order to draw significant research findings, however due to limited survey population it is expected that the research findings and analysis may not be viable due to the fact that sample population may not represent the actual population. Drawing on these limitations, it is expected that the data validity can be challenged. Identification of any ethical issues that arose during information gathering and how such issues are resolved While carrying out the primary research, researcher was particularly focused towards maintaining the integrity of the collected data. This means that all the data and information collected as a result of primary research must be protected against any misuse of information. For example the research explained the survey participants that the collected data will only be used for the identified purpose and objectives. In order to maintain the researchers claim, it is crucial that the data stays with the researcher where as the name, contact details such as email addresses etc. of survey participants are kept confidential. The data integrity has also been maintained which means that data has been interpreted and analyzed through avoiding any biased views of the researcher towards the studied organisation and collected data. Secondly, while referring to the secondary data collected for the purpose of this study, the researcher was particularly focused towards ensuring that all the previous research studies used for this study are appropriately and sufficiently referenced, credited and acknowledged. For this reason, the researcher ensured that all the data provided by previous researchers have been appropriately referred and acknowledged. For that reason, this report is free of plagiarism, where as all the previous research studies have been appropriately referenced and credited. An explanation of business techniques that have been used, including a discussion of their limitations. The business research techniques that have been used for this research study are case study and survey strategies, qualitative data analysis techniques and deductive approach of logical reasoning. The case study strategy is explained as strategy of carrying out research including practical examination and analysis of a specific contemporary phenomenon as explained within its real-life business scenarios through implication of multiple sources of data validation (Robson, 2002). The limitation of this strategy is to draw perceptive meaning out of the collected data that can vary from researcher to researcher. The perception of the data can also be influenced by the context of the research subject (Yin, 2004). The survey research strategy is explained as carrying out survey research by means of involving a sample of population to answer provided questions. The limitation of this strategy is that the researcher is solely dependent upon the data provided by the survey participants, hence the research findings and analysis is a result of data provided by the participants that may not be validated if required. The data analysis technique adapted by this research study is qualitative data analysis technique. The qualitative technique enables the researcher to determine information that is extracted according to the constructivist perspective or participatory perspective or even both. Constructivist perspective has been explained as research built upon several interpretations of various understandings collected by the researcher with an ambition of establishing a theory or research pattern. On the other hand, participatory perspective has been explained as constructing upon issue- related, change oriented or combined perspectives (Creswell, 2003). This research study adapts the constructivist perspective of data analysis technique. The limitations of this technique experienced by the researcher are a) difficulty in making structured comparisons while analyzing and interpreting data, b) process of data analysis is dependent upon the skills of the researcher, c) time-consuming process and d) r elatively less easy to generalise the data. In addition to above technique, deductive approach of logical reasoning has been implied by this study. This approach is directly associated with research environment. Deductive approach of logical reasoning has been utilised by means of using following pattern: a) making observations, b) observing research patterns, c) testing hypothesis and d) testing the theory involved (Miles and Huberman, 1994; Cooper and Schindler, 2006). The limitation of this approach as experienced by the researcher is that conclusions are made based on assumptions drawn through empirical evidences that can be different within the context of different research environments. PART 3 Results, analysis, conclusions and recommendations A description of the results that have obtained and any limitations This section of the report aims to present all the collected data and information, based upon which, analysis and research findings have been presented in the following section. This section identifies global challenges faced by the bank while operating globally. Upon identifying these challenges, the adapted practices of the bank are examined in redefining its global business mission resulting in subsequent strategies and practices. The limitations faced during the data collection and data analysis process are same as identified in the previous section of this report. Challenges faced by Barclays Bank plc as a result of globalisation Globalisation has been explained as a multi- faceted phenomenon carrying different viewpoints as has been realised by the review of the literature (e.g. Rapley, 2004; Meffert and Bloch, 1991). This means that the dynamic nature of the phenomenon is likely to raise challenges such as global warming, carrying out ethical business, addressing social responsibility issues, paying back to the communities where the business operates and so on. These challenges were not known about 50 years ago before the advent of globalisation. Similarly, even though Barclays Bank plc has been increasingly expanding its global business, nevertheless the aforementioned issues increasingly and continually keep challenge the bank. In addition, other economical challenges such as poverty and taking strategic steps to combat poverty require competent economic policies to be adapted that supports the business policies at the same time (Fischer, 2003). Therefore, Barclays is increasingly challenged to not only d eliver business performance excellence but it is also challenged to serve back the communities by means of addressing issues such as fighting poverty with in the communities where it is operating. Secondly the economic challenge faced by the bank is addressing to the issues of credit crunch. The recessed economy restricts economic development of countries where it is currently operation. As a result of which, management has to take decisions such as job redundancies. For that reason it is argued that despite of the fact that globalisation fosters equality, the results of integration of global economy, and the consequences of flow of capital across national boundaries is likely to threaten the global financial structure of the economies (Fischer 2003; Lloyd and Demos 2001; Baldwin and Winters 2004). Another issue that is faced by the bank is technological advancement, which is considered to be a dominant driver for the changes experienced by the bank in the due course of process of globalisation (Mulgan, 2007). The same researcher states that those organisations which were household names with in last 20 years time of time period, are now web- based organisations with established and fundamental fears that Internet could further advance into more commercialised and develop in to inaccessible commodity then it can be realised today (Mulgan, 2007). Upon identifying these challenges, the researcher now aims to examine the business operations of the bank in context to creating its value chain and competitive advantage. This identification leads the researcher towards assessing how the effect of global age, and globalisation resulted in defining the business mission and subsequent strategies and practices by Barclays Bank plc. In context with the above challenges faced by the bank due to adaption of globalisation as a fundamental business need, the research study now aims to analyse and evaluate current value chain of the bank and industrial competitive forces in order to identify how these challenges influence the redefinition of business mission and subsequent strategic practices of the bank. Implying the value chain analysis as proposed by Porter (Katsioloudes, 2006), following findings and analysis has been presented. The data of Barclays Bank has been extracted from Barclays Bank PLC Sustainability Review (2008) and primary data collected through survey research questionnaires (see appendix 1). Inbound logistics Suppliers of the bank are required to attend to challenges such as supply chain risks, business integrity, human rights and environmental issues so that a sustainable supply chain steering group can be established that will be accountable to improve business processes, tools and techniques along with addressing training and development needs of its employees as well as supply chain partners in order to operate successfully in the global market. Operations The UK and the European business operations of the bank equalized operational carbon emissions as well as reduced energy consumption per employee by a rate of 2.1 per cent. The same carbon operations had been executed and practiced across the global operations by the end of year 2009. Secondly the bank demonstrates its commitment to stabilize economies those extending beyond its own operations and procurement strategies so that a distinguished role of the bank can be recognised in developing long-term relationship with its customers and stakeholders. Outbound logistics The bank capitalizes on the advantages laid by new regulations on the banking and financial sector to secure a handful of distributors. Previously, the bank was connected to one provider and regulated by the legislative requirements, however today it is tied to 6 distributors such as fund managers, life insurance and so forth. Marketing and sales The bank has been observed and reported to be supporting small and medium enterprises in the UK even though the local economy had been under financial distress that resulted in an increment of 6 per cent in its lending to the small and medium enterprises. In context of its global operations, the bank also announced and executed a debt repair line for South African customers who were facing financial difficulties. Further on with an ambition of attending to the changing customer needs and demands, the bank has been increasingly observed and reported to be developing its customer relationship along with investing in innovation and technologically enabled and advance services and products. Customer relationship have been improved through implying customer relationship management practices, however drawing on the collected data, such practices needs to be further developed and improved. Services Due to innovative products and services offered by the bank during the recessed economic situation, the bank reported an improvement in its financial records. For example during the year 2008, more than 57,000 employees of the bank were engaged in volunteering and fundraising activities with a purpose of serving the community such as collecting donations for charitable causes. In addition to this, the market share of the banks mortgage lending also increased from 8 per cent to 36 per cent, whereas the income rate of the bank also increased up to  £ 23.1 billion by the end of year 2008. As suggested by the value chain analysis model, the above strategic system obtains further support through business infrastructure of the bank that has been assessed below: (Data source: Group.Barclays.com, 2009; Primary research see appendix 1) The infrastructure The bank has also been reported to form partnerships and alliances with micro-finance firms, technical providers, local charities and government so that the needs and demands of its customers and stakeholders can be addressed. The bank also cultivates a performance- base management system supported by organisational culture that regulates and facilitates target- oriented performances to be delivered by the employees and subsequently the bank. Human Resource Management The bank also practices diversity (cultural, ethnical and gender- based) while recruiting employees across the globe, solely based upon their talents. Secondly, the hard efforts and good performances of employees are rewarded and recognised. Most importantly the bank reports that women fill 25 per cent of senior managerial positions. This proportion has increased from 2 per cent from year 2007 up to 25 per cent during the financial year 2008. An estimated number of hundred and fifty three thousand employees are employed by the bank across the globe. Most importantly the bank claims to practice work- based diversity. Technological development The bank employs technology- based equipment in order to generate clean energy, reducing gas and carbon emissions along with reducing use of electricity and water. In order to further reduce the consumption of paper, it offers mobile banking services in India, UK etc. In South Africa, the bank offers services and products that help government welfare beneficiaries to obtain inclusion in the financial system. Procurement Barclays Bank plc also adapts to industrial best practices in supply chain monitoring in order to evaluate supply chain verification along with deploying tools and techniques that are aligned with adapted business strategies. The supply chain stretches across 50 countries where the bank operates. The strategic intent is to employ competent supply chain management practices so that the strategic and long-term business benefits can be obtained. Upon assessing the value chain of the bank, their researcher and now aims to examine five competitive forces responsible for redefining business strategies. In order to do so Porters (1998) tool of assessing five competitive forces have been implied: The force of threats of new entrants has been evaluated at a moderate level because the bank obtains its increased share of 36 per cent mortgage market in 2008, which is an increase from just 8 per cent market share in the financial year 2007. The bank had also obtained higher customer satisfaction rate in the UK raising from 64 per cent in 2007 to 67 per cent in 2008. Nevertheless, the bank also demonstrates increasing potential to bring this force to minimum because of the strategic practices it has adapted such as business diversity, employee diversity, environmental consumption, inclusive banking and strategic supply chain management initiatives. The industrial force of bargaining power of suppliers has been evaluated to be low due to the banks policy of development and deployment of supply chain through carrying out strict screening policies so that the business vision of the suppliers are in line with the business vision of the bank. It has also been observed that because of its dominant market presence, strategic market positioning along with banks investments made into developing its supply chain, Barclays is privileged to be the first choice of suppliers thus making this force low. The bargaining power of buyers has been evaluated to be at a modest level because buyers have other substitutes (banks, and financial institutions etc.) to attend to their banking needs. These needs can also be addressed by the competitors such as ABN Amro, Lloyds TSB, Royal Bank of Scotland, Standard Chartered and so on. It has also been assessed that this force can be lowered through banks continued commitment towards addressing customer demands and conducting ethical business. The threats of substitutes have been evaluated as low because of the distressed economic situation that makes it intricate for the substitutes entering into new markets that are regulated by cash starved economy. On the other hand, emerging economic nations such as Brazil, Russia, China and India could be a potential market for substitutes that are likely to promise positive results. This can induce competition for the bank with in the emerging / and developing economies. The industrial force of market rivalry among the financial organisations has been evaluated as extremely high because of the volatile banking sector resulting from mergers and business acquisitions, business alliances etc. that had been recently experienced by banking giants such as HBOS and Lehman Bros. In addition to this, the global economic distressed situation increases rivalry among financial institutions, services and products that are offered in the market since they are closely associated with economic conditions and interest rates, governed by the individual governments. A critical analysis / evaluation of results including an explanation of significant research findings Competitive advantage of Barclays Bank plc as a result of redefined business mission, strategies and practices Utilisation of competitive advantage model as proposed by Porter (table 3.1) while evaluating the banks competitive advantage demonstrates that the bank keeps an ambition of producing innovative and unique products and services by means of using innovative and technologically enabled organisational resources. In addition the organisation resources and subsequent competitive advantage that has been achieved by the bank adds value to the business by means of the adapted practices of supply chain management (section 3.1.2). Along with, the bank also provides inclusive banking services and products. Inclusive banking has been explained as helping those who are excluded from the financial system to join and benefit from it through opening 1.77 million accounts for low-income customers (Barclays Bank PLC Sustainability Review 2008, p12). The bank also concentrates to exercise sustainability strategy by means of demonstrating its commitment towards stabilizing and developing those economies where the bank operates. In addition the bank also concentrates on carrying out ethical business (such as reducing water gas and electricity usage, lowering down carbon emission, making communal investments, practicing diversity at work etc.). In particular the bank has also been observed as developing relationships with its stakeholders (employees, customers, shareholders, supply chain partners, business creditors and investors, community etc.) Conclusively the competitive advantage of the bank has been assessed as to differentiation and focused according to the Porters model of competitive advantage as illustrated in the table below. Table 3. 1. Porters model for competitive advantage Competitive advantage Low cost Differentiation Competitive scope Broad target Cost leadership Differentiation Competitive scope Narrow target Cost focus Differentiation focus 3.2.2. Drawing on the above analysis and evaluation, following factors have been identified that influences the redefinition of business mission and subsequent strategies and practices: The global economic recession that had influenced almost all the industrial sectors along with banking and finance sector, had immensely threatened industries resulting in bankruptcy, losing customers, losing market share, reduced global dominance along with business sustainability and growth. As suggested by analysts, the world is experiencing financial storm, further warning that US Federal Reserve has allowed the inflation genie out of the bottle and let its credibility fall below zero (The Sydney Morning Herald business 2008, p.1). The chief equity strategist of Barclays bank explains current economic situation as inflation shock underway further predicting a negative impact for financial assets (The Sydney Morning Herald business 2008, p.1). Barclays Bank further requires providing its clients and customers with innovative and competitively priced products and services so that the economic recession is cushioned otherwise cutthroat industrial competition could immensely effect the performance of the bank. This factor thus influences the bank to redefine its

Monday, January 20, 2020

The impact of Ig G levels on routine clinical biochemistry parameters i

Summary: The minimisation of neonatal mortality is critical for the success of an animal management programme. The period between calving and weaning is the most crucial period in the animal's life. A major management tool that could be used to reduce health problems in calves is feeding with colostrum. Colostrum is rich in energy, protein and vitamins (especially vitamins A, D, E and B12). Most importantly, colostrum is essential for newborns, in that it contains high levels of immunoglobulins, which transfer passive immunity to the calf, and thereby, enable it to fight with infections. The aim of the present study was to determine the correlation between serum Ig G levels and routine biochemical parameters in neonatal Holstein calves given colostrum. For this purpose, serum was extracted from blood samples collected from 79 calves within 24-48 hours of calving. The passive transfer status of the calves was determined by measuring the Ig G content of serum by ELISA. Based on their serum Ig G levels, the calves were divided into 3 groups (insufficient n=13; partial n=14; and normal passive transfer n=52). Serum ALT, AST, GGT, ALP, LDH activities and serum BUN, creatinine, albumin, total protein, total bilirubin, triglyceride, cholesterol, and glucose levels were analysed. A statistically significant increase was determined in the serum GGT activity and total protein and urea levels of calves with normal passive immunity transfer by colostrum, compared to the other passive transfer groups (p0.05). Key words: Colostrum, Passive Transfer, Calf, Clinical Biochemistry Introduction The minimisation of neonat... ...Passive transfer of colostral immunglobulins in calves. J Vet Intern Med 14: 569-577 10. Willard MD, Tvedten H (2004): Small animal clinical diagnosis by laboratory methods. Saunders, MO, USA. 11. Wilson LK, Tyler JW, Besser TE, Parish SM, Gant R (1999): Prediction of Serum IgG1 concentration in beef calves based on age and serum gamma-glutamyl transferase activity. J Vet Intern Med 13:123-125 12. Zanker IA, Hammon MH, Blum WJ (2001): Activities of ÃŽ ³-glutamyltransferase, alkaline phosphatase and aspartate-aminotransferase in colostrum, milk and blood plasma of calves fed first colostrum at 0–2, 6–7,12–13 and 24–25h after birth. J Vet Med 48: 179-185 13. Zarilli A, Micera E, Lacarpia N, Lombardi P, Pero ME, Pelagalli A, Angelo D, Mattia M, Avallone L (2003): Evaluation of goat colostrum quality by determining enzyme activity levels. Livest Prod Sci 83: 317-320

Saturday, January 11, 2020

Othello: Explain the important and effectiveness of ‘Act three, Scene three’

In the 17th century, Shakespeare found the plot for ‘Othello' in Giraldi Ginthio's collection of tales ‘Hicatomithi' (1565). The play itself is set in the 16th century Venice and Cyprus. At the time of Shakespeare, Turks were considered to be barbarians as opposed to the Christians who represented civilization and morality. In the play there is a reference to a Turkish naval attack on the Venetian controlled land of Cyprus. It's because of this battle that most of the plot takes place in Cyprus. The third scene of the third act in the play is an intense and important scene, which displays the turning point of events that begun in the previous two acts. Such events as the migration of Othello, the moor, Desdemona, Othello's wife, Iago, Othello's ensign, Cassio, Othello's lieutenant, Roderigo, Iago's friend, and many Venetian men and women, from Venice to Cyprus. This change of location for the characters and the plot led to opportunities for later aspects of the play; in particular the evil plan created by Iago began to take shape as things fell to place in his favour. In act three, scene three, and the audience can witness Iago's newly found control over the general, Othello. Iago manages to convince Othello that Desdemona is having an affair and is a false woman. This definitely comes as a shock to the audience due to the good, loyal and trusting image of Othello that they saw at the start of the play. There is also a display of Iago's power of manipulation that allows him to use them in any way he wants, so he can achieve his goals. Othello is much changed in this scene; he believes that his wife is having an affair and starts to have doubts in the marriage he so strongly believed in. Othello shows signs to his more vulnerable and weaker side that makes the audience question his character. The events in this scene build up to a tragic ending that the audience can predict from the moment they realise Iago's evil plan and role in act three. Tragedy is inevitable and the audience can clearly see it, due to their understanding of Shakespeare's real intensions in the scene. In conclusion it can be said that in this central scene of the play, Othello begins to lose control of the situation and Iago takes possessions. Scene three is the turning point of events in the play. It's the point where Iago's plan starts to fall in place and the audience notice the power of Iago's words over Othello. But these events begun long time before this scene: At the start of the play we are introduced to Iago, Othello's ensign and advisor, Roderigo, Iago's friend that's in love with Desdemona. The audience learn the fact that Roderigo is paying Iago to get Desdemona away from Othello. From the first conversation, it becomes clear that Iago is evil, cruel and selfish. He talks of the fact that Othello made Cassio lieutenant instead of him and how much he hates and wants to bring down Othello. Iago's evil plan begun when he told Brabantio that Othello has secretly married and ran away with Desdemona, Brabantio's daughter. This caused for Othello to be taken to court and accused of using witchcraft on Desdemona. During this event Othello stays cool and calm while Iago was hoping for him to get angry and in more trouble. At the end of the act, Othello is sent to defend Cyprus from the Turkish attack. In act two, Othello, Desdemona, Iago, Roderigo and Cassio arrive in Cyprus. As Iago continues his plan against Othello, it becomes clear that it's not just Othello that will get hurt at the end. Iago decides to use Cassio in his plan by making him vulnerable; so he gets Cassio fired. With the intension of making things worse, Iago advises Cassio to meet with Desdemona and beg her to persuade Othello to consider giving him another chance. Cassio arranges to meet Desdemona in her house. At the start of act three, Iago plans for Othello to arrive at his house just to witness Cassio leaving and makes sure that Othello does not forget the sight of cassio by sounding suspicious of Cassio's appearance and suggesting that there is something going on between Desdemona and Cassio. Even though Othello doesn't accept any of this, he keeps the thought in his mind. The audience are now aware of Iago's plan and Othello's jealous mind and all they await is to see how far this would drive Othello and how it will affect the outcome of the play. At the end of the scene Othello loses control when he finds himself having to decide between his love for Desdemona and his trust of Iago's word. This shows Othello's weakness and foolishness to the audience. Shakespeare's intension is to prove that not everyone would fall for Iago's plan and that Othello was made vulnerable through out his life and was open to attack from Iago. Through out the play, the audience witness the rapid change of character in Othello and unlike Othello himself, they realise that Iago is responsible for most of it. Iago was the person that didn't seem very dangerous at the start of the play but as the events following up to act three, scene three took place, he showed his true colours by initiating his evil plan to destroy Othello, Desdemona and Cassio's life. Iago's hate for Othello started because of his despite for black people, his jealousy of Othello's fame and finally because of the fact that Cassio was made lieutenant instead of him. Iago felt betrayed and destroyed and decided to make life hell for Othello by acting as his friend but working secretly as his enemy. As time passed, things changed in his favour and all he had to do was to give them a push in the wrong direction and enjoyed the show as Othello's wonderful life went to ruins. It is very important to understand the tricks and skills used by Iago during the time which he brainwashed Othello. At first he tried to throw hints and ideas but Othello ignored them for some time. ‘ Cassio, my lord? No, sure, I cannot think it that he would sneak away so guilty like, seeing you coming' 3:3(38-40). He continued his manipulation by telling false facts and proving his points using any possible situation. But he still held back made his words sound like suggestions while Othello is taking in every word without being aware. ‘I speak not yet of proof, Look to your wife; observe her well with cassio' 3:3(194-195) Finally, he took his case to the extreme when he realised that Othello would not give in without proof. Iago told Othello about a made up event in which he witnessed Cassio having an erotic dream about Desdemona. Othello immediately believed this, which proved just how little he trusted his wife and how much he trusted Iago. †In sleep I heard him say: ‘ sweet Desdemona, let us be wary, let us hide our love† 3:3(416-417) Iago talked to Othello about false acts done by cassio and other wrong men but most of the time the actions he spoke of are the same things he did and continued to do; while Iago and the audience were completely aware of that, Othello had no clue, making this an example of dramatic irony. ‘ O beware, my lord, of jealousy! The green-eyed monster, which doth mock the meat it feeds on' 3:3(164-165). Othello was introduced as a brave, understanding man, famous in the army, loved by his wife and respected by the court. After all the work done by Iago, Othello completely changed and did things he could not imagine before. By the end of act three, scene three Othello had gone past denial and just needed enough time and proof to be completely convinced and to make a tragic decision. In act one, Iago and Roderigo's description of Othello made him look like an evil man who kidnapped a girl and betrayed a friend; when Othello first made an appearance, everything changed due to the contrast between his good personality and the fake description. The audience thought of Othello as the good characters that wont change under any condition; it is clear that when Othello resorted so low to think false of his wife, he would be a disappointment to the audience. Iago's words and speeches had the worst effect on Othello and Shakespeare shows this through the weird and wild actions from Othello towards Desdemona and cassio, which eventually led to murder. Shakespeare demonstrated Othello's confusion and disturbed mind as he fought a battle in his head between suspicion and reality. Then there was the loss of control, which managed to bring down Othello and let him be consumed by jealousy created by no other than another man. At this point Othello acts and talks just like Iago with a mind of blood, hatred and vengeance; he starts to use animal imagery to describe woman and specially Desdemona. Was this fair paper, this most goodly book, made to write ‘whore' upon? What committed! ‘ 4:2(70-71) The audience didn't feel sorry for Othello anymore. He fell into a deep hole and cannot be rescued. They knew that there would be tragedy at the end of all this and they could guess it will be mostly Othello's doing, because Iago did his part already; Othello would roll down the hill by himself and hitting rock bottom is inevitable. A lot of tragic events take place in ‘Othello' that cannot be blamed completely on one person. On one side of the argument, there is Iago a racist, sexist and cruel man who is driven to the very edge by hate for others and selfishness. He manages to use everyone in order to complete his plan of ruining the lives of others. On the other side there is Othello the tough, likable and kind man who proved weak when put in the situation of choosing between false suspicion and his love and trust for his wife. He tried to fight the control of jealousy over him but due to the doubts he kept in his heart, it was no use; so he lost control of his mind, which drove him to his death. It is real hard to figure out whom Shakespeare wanted to blame for the tragedy as both characters played a big part in it. It's true that Iago started the whole issue and made it known by any means necessary but it was the Othello, the man meant to be better, that gave in to some words. Shakespeare wanted to make it clear that even though Othello made all the bad decisions but he didn't always have complete control over his conscience because of his past. It was made clear that at the time black people were not treated right by all. He lived most of his life as a slave and he was mocked and beat down by all kinds of people and it is obvious he lost self-confidence and trust but the fact that he made it from nothing to a famous and respected general is incredible. In some way it can be said that they were both to blame for the bad events. But then again Othello is the main character and the audience believed in him from the very start and he managed to ruin things for the one he most cared for. It is very important to keep in mind the effect that the racist society of the time had on him. Haply for I am black and have not those soft parts of conversation that chamberers have; or for I am declined into the vale of years. ‘ 3:3(260-264). In a deeper look at the scene there are many small details that helps a lot more into the understanding of the decisions made by the characters. In contrast to the previous two scenes, this scene is lengthy. Here we watch as Othello's mind is poisoned. Desdemona and Emilia offer cassio their assurance that Othello will soon restore him to favour. Desdemona insists that she will talk her husband ‘out of patience' (line 23) until he agrees to reassign cassio. As they talk, Othello enters with Iago. Uneasy and ashamed, cassio leaves when Desdemona offers to plead for him until she is heard. Iago immediately sets to work, observing briefly that he does not like the manner of Cassio's leave-taking. Iago continues to suggest that he suspects him of false behaviour with Desdemona. He urges his master not to be jealous without telling him directly why he should be jealous. Othello insists that he is not given to jealousy, but his mind has clearly been moving in the very direction Iago intended because he then speaks of his wife's attributes and talents. He also brings up the subject of rivalry when he says ‘ she had eyes and chose me' (line 192). Iago knows he has ensnared his victim. He then offers Othello specific advice; watch Desdemona with cassio, remember that Venetian women are deceitful. Iago continues to twist the knife by pointing out things that he knows Othello would think about. Finally it becomes clear that the doubt is created in Othello's mind and heart when he says ‘ why did I marry? ‘ (Line 245). Iago is merciless so he returns to offer more wicked advise until Othello is completely under his control. After this long and important conversation, Othello and Desdemona go to dinner. Emilia comes back to find Desdemona's handkerchief that she dropped earlier; unaware of the importance of the handkerchief to both Othello and Iago, Emilia steals the handkerchief and hands it to Iago. Here we discovers that the handkerchief is a big part of Iago's plan; the handkerchief will be left at Cassio's lodgings to serve as proof of his secret affair with Desdemona. When Othello returns, he is absorbed with thoughts of his wife's treachery. He now seems absolutely convinced that desdemona is guilty of deceiving him and is tormented by the lack of evidence. He also regrets finding out about any of this; he says he was happier when he was ignorant of ‘her stolen hours of lust'. Iago feeds othello's jealousy by telling him that it will be hard to get evidence and then he continues to give a description of an event in which he shared a bed with cassio and witnessed him having an erotic dream about desdemona in which he tells her to kiss and such. This drives Othello angry and he turns to violence and revenge but not as much Iago would've wanted. Iago then moves to his serious back up plan; he tells the general about the handkerchief that's been seen with cassio rubbing his beard with it. Othello is now utterly consumed by ‘bloody thoughts' (line 460). They both kneel and vow to help each other and correct what's wronged. Othello asks Iago to kill cassio. Iago then receives the promotion he has been looking for; he is made lieutenant when he agrees to murder his ‘friend' (line 476). Othello always needs someone to completely trust and believe, so it can be said that Iago's devotion has replaced the harmony Othello received from marriage with Desdemona. This scene ends, as a new phase filled with hate, blood and vengeance, is about to start. In terms of characters, Iago is most to blame for the events in this scene that build up the road to tragedy for Othello. Following scene three, a short but funny moment takes place in which desdemona and a clown have a conversation. This to stop the tension built up in the previous conversation between Othello and Iago. This lighter start makes the audience forget about the tense events of the last scene and to get them to look forward to the outcome of the play. We see Othello very confused and angry with Desdemona regarding the missing handkerchief. Desdemona realises that her husband is acting like a different man as he shouts and accuses her of false actions. The audience can identify that the tense events of the last scene have definitely changed Othello for the worse. It is understandable that some people would feel sympathy for Othello even though he is being weak and stupid in believing Iago and loosing faith in his wife. But the sympathy can be described in different ways, some might feel sorry for him because they believe him to be a victim of racism and an evil, psychopath like Iago while others believe that Othello is partly to blame for the events of the play but still a victim. But no matter what kind of sympathy they have for him, they all know he was a victim to some extent because even though he denies it, he misunderstands women and doesn't give Desdemona a chance to explain herself. He believes that he is allowed to judge people and decide their fate. Through out his problems, he loses his pride and resorts to hiding and eavesdropping which results in even more jealousy that eventually leaves him shattered and vulnerable, in other words, a victim. Shakespeare's intensions are to put the audience in a situation where they can choose what they want to think of Othello. But he still wants them to feel the same thing about the plot when the play is over; Othello is responsible for a monstrous murder and then destroys himself in an act of self-slaughter. However the final response from the audience will be great sadness because of the moor's death and relieved and glad that his tormentor will be definitely tortured. Othello was a noble, compassionate and courageous black man that against all odds, served in a white man's society. He tried to be more than a soldier by loving his wife more than anything else in his life. Throught out his youth, he was tortured and broken down and just when he thought that he had found everything he's ever wanted, Iago turned up in his life. Iago tortured him, just by using the precise words at the right place and at the right time. The audience were constantly aware that he was directly under his ensigns' poisonous influence and was being pulled in many directions. The audience felt that his desire to revenge himself on cassio and Desdemona was the terrible result of Othello's attempt to combine his roles as soldier and lover. When he feared that his wife had betrayed him, he said woefully, ‘ Othello's occupation's gone! ‘ (3:3. 360); it is almost as if Desdemona was the prize he earned for his military victories; she had perhaps replaced his career as the source of his pride and honour; no wonder he felt her loss so keenly. In the final scene, before he killed himself, Othello reminded us of his previous services to the society and the man he was. Shakespeare wishes for us to know that Othello was a worthy man before he was ensnared by Iago. Othello heroically takes his own life as his punishment for killing his honest and loyal wife. In his final act and speech, he realised who he was and allowed the soldier inside him to kill the lover. But some might say that it was all too late for him, for Desdemona and for their beautiful life and marriage.