Critically evaluate the implications of investing in HR branding for Essay

Critically evaluate the implications of investing in HR branding for the purpose of improving the outcomes of recruitment and selection - Essay Example According to Aurand, Gorchels and Bishop (2005) selection of candidates must be based on special set of skills and knowledge of applicants that complements the talent gap in the human resource pool. This makes the human resource pool of the organization highly diverse and efficient. Researchers are also of the notion that appropriate selection strategies comprise ability of the candidate to collaborate with the existing employees so that cross-fertilization of ideas takes place. In a recent report that has been published by the Pulakos (2005) it has been pointed out that using of proper selection assessment tool is crucial to screen the candidates and methods like cognitive ability tests, work sampling tests and knowledge based tests regarding job has been found out to be highly useful in determining the appropriate candidates. Methods of interviewing and use of structured questions has also been found to be useful screening tools. According to Sackett and Roth (1996) the key attribu tes of successful selection procedures are validity of the methods employed, adverse impact that the selection criteria has on the organization, cost of the assessment procedures and reaction of the applicants. Researchers have also argued that the external job environment is highly competitive and dynamic and under such a situation HR managers should be completely aware to select new candidates who can adapt themselves more quickly to the new working environment (Pulakos, 2005). One of the best selection and recruitment strategies have been implemented by John Lewis Partnership, which is an entirely employee-owned firm located in the U.K (John Lewis Partnership, 2011). As the profits of the company are shared between all its employees, so selecting them prudently has become an organizational priority. In order to make the selection of best candidates, qualified professionals with high